CW Gets Ratings Boost From Live-Plus-Seven DVR Viewing
The CW network is crowing about its live-plus-seven-day DVR viewing numbers, which delivered the largest increase in audience of any network series among women 18-34—58 percent—for its freshman drama 90210.
On Sept. 16, 90210 averaged a 2.7 rating among women 18-34 viewing the show live, and when seven-day DVR viewing was added, the rating shot up to a 4.3. The show’s adult 18-34 rating also rose 56 percent when seven-day DVR viewing was added—to a 2.9 from a 1.9.
The network’s struggling freshman drama Privileged gained 35 percent additional women 18-34 on the same night with DVR viewing, going from a 1.8 to a 2.4, and was up the same percentage among adults 18-34, going from a 1.2 to a 1.6.
America’s Next Top Model on Sept. 17 gained 48 percent among women 18-34 when seven-day DVR viewing was added, going from a 2.9 to a 4.4, and gained 49 percent among adults 18-34, going from a 2.0 to a 2.9.
Second season drama Gossip Girl added 30 percent more women 18-34 on Sept. 15 with DVR viewers, going from a 3.6 to a 4.7 and 33 percent more adults 18-34, going from a 2.3 to a 3.0.
Finally, veteran drama One Tree Hill on Sept. 15 added 19 percent more women 18-34 with DVR viewers, going from a 3.3 to a 4.0, and 25 percent more adults 18-34, going from a 2.1 to a 2.7.
The 18-34 demo, particularly the 18-34 female demo, is The CW’s target audience.
CW Gets Ratings Boost From Live-Plus-Seven DVR Viewing.
8 Responses to “CW Gets Ratings Boost From Live-Plus-Seven DVR Viewing”
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October 7th, 2008 at 6:34 pm
LOL…. that stat should count me… I dotn watch OTH live, i wait at least 30 mins!!
October 7th, 2008 at 6:39 pm
AHAHA ME TOO CHRISTY-ANNE!!!
I take my time in watching GG first, then when thats over i can watch OTH and then fast forward the commercials! hahah
but maan, i hate it when i get into real time.
hahah but yes, count me in that stat as well!
October 7th, 2008 at 6:39 pm
Before I came to college, I used to record it so I could fast forward through all the commercials. Now I have to sit through them; stupid college, why can’t they invest in DVRs?
October 7th, 2008 at 7:00 pm
YAY! We made it to 4.0 like i said we would!
But we should so be beating Gossip Girl.. or AT LEAST ANTM.. (this season sucks)
October 7th, 2008 at 7:18 pm
I don’t like Gossip Girl! we def should be beating them!
October 8th, 2008 at 1:11 pm
uh i know.
gossip girl is like i dont even know
oth is one trillion times better,
and it should be on for eight thousand years.
October 8th, 2008 at 7:26 pm
I don’t watch OTH live either, because I think commercials take away from the show and the stories being told. It kinda erks me that they are just now adding dvr ratings in. They should have done that a long time ago. Obviously a lot of people like to dvr, so t.v. can go around their schedule. Plus I don’t know a lot of people with that stupid nielsen ratings system.
October 12th, 2008 at 1:01 pm
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